Termites don’t wear business suits.
When you think of termite damage, you think of a residential home – brittle, chewed wood and collapsing floors costing homeowners thousands.
But commercial buildings aren’t made of wood, you say. Steel and concrete are termite proof. Commercial and industrial buildings are, therefore, immune from termite infestations and damage.
Hold on! Commercial buildings are still vulnerable to termites.
It’s what’s on the inside that counts. Termites feed on wood and anything organic, meaning they’ll eat the drywall, plaster, wood support structures, framing, furniture, and anything else they can sniff out. Since not all termites invade from the ground up, they’ll happily skip security. Termites also leave droppings, create mud tubes (think termite highways), drop their wings, and crack and bubble the paint on walls as they eat their way through your building.
If a potential or current client sees evidence or actual insects, it could make the difference on a sale. Most liability and business insurance policies don’t cover termite damage and, with a combined total of $5 billion in damages alone each year across residential and commercial properties, the stakes can be high. Termites are seriously bad business partners.
What’s the solution? As with residential properties, prevention is the key to controlling and eliminating any potential termite swarms or damage. Do your research. A good termite control service from a reputable provider is a must!
Your termite control professional will inspect your property for evidence of termite activity and provide advice to make the building less termite friendly. After inspection, the termite treatment will be applied according to your property’s needs. Consider planning termite treatment into the construction phase of new properties. Do small changes with big impact, such as placing screens on outside vents, checking wooden structures, monitor for leaks, caulk any cracks or openings, and remove any debris around the building.
To summarize, the business strategy for termites is: Have a plan, be proactive, and bring in a professional.
Brooke Satterfield is a commercial account executive for Northwest Exterminating. A graduate of Kennesaw State University, she has over twenty years of industry experience. Brooke has primarily focused on the real estate industry, serving in banking and finance, as well as running a family-owned commercial services company. She can be reached at 470-527-8409.
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