Using Social Media to Build Community
Aug31

Using Social Media to Build Community

By Liz Gillespie, VP Marketing of North American Properties   Retail-oriented developments begin and end with a community, both physical and virtual. At North American Properties (NAP), years before a project breaks ground, we build a following and an engaged group of brand advocates through social media – essentially we build communities virtually before building the physical community.   We use social media as a focus...

Read More
Chasing Authenticity: The New Direction of Retail
Aug29

Chasing Authenticity: The New Direction of Retail

By Kristi Rooks, Partner at Revel, LLC There has been a lot written about the new direction of retail.  Experience is in; quick, in-and-out commerce is out.  Experiential retail is focused on creating gathering places on opportunities to spend time with friends and family and connect with the community.  Food and beverage are king, dubbed the new anchor tenant.  Defining the components of experiential retail may be easier to describe...

Read More
Entertainment and experience guiding the future of retail
Aug01

Entertainment and experience guiding the future of retail

By Monetha Cobb, Managing Director of Franklin Street and CREW Board Member   It’s no secret that mixed-use developments are incorporating an increasing amount of entertainment uses and experiences. Gone are the days of retail-only destinations. How consumers want to spend their free time has changed; shopping isn’t considered an experience anymore. Instead, people want to spend quality time with their family and friends, and...

Read More
Why it’s an exciting time for Atlanta retail
Jul21

Why it’s an exciting time for Atlanta retail

By Randall Shearin, Senior Vice President of France Media, Inc. Experience is the key with shoppers today — a physical retail environment must provide today’s consumer something that they cannot get from their computer or smartphone. Each consumer may be looking for a different type of experience: a comfortable place to sit, the latest cocktail from a local star mixologist, a pair of jeans made by a regional company, a meal from a...

Read More
How retail is shifting: a focus on malls
Jun20

How retail is shifting: a focus on malls

This originally appeared on Stan Sonenshine’s blog on the PREF website. By Stan Sonenshine in Real Estate Devlopment A recent article in The Atlantic opened with this: “According to Ellen Dunham-Jones, an architect and professor at Georgia Tech, there are about 1,200 enclosed malls in the United States, and about one-third of them are dead or dying.” The good news shared in the article, however, is that 211 malls are being retrofitted...

Read More
As shopping has changed, so has industrial real estate
May24

As shopping has changed, so has industrial real estate

By Linda Booker, Executive Vice President and CFO, Core5 Industrial Partners I admit it; internet shopping has changed my life. I initially resisted, but like most busy moms, I realized that I could get far more done in a day if I order my books, non-perishable groceries, and office supplies online. As we got ready for Spring Break, a steady stream of bathing suits, clothes, and shoes came to our door with my daughter’s name on them;...

Read More